Varsha works on Skift Research's consumer research and survey capabilities, leading the development of the team's proprietary consumer insights tool.
Since joining Skift Research in 2021 as the company's first hire in India, she has published reports on sustainability in tourism, online travel companies, short-term rentals, destination management organizations, and the global accommodation market.
Before Skift, Varsha spent five years in the strategic division at one of India's top airlines before moving to an aviation consulting firm. For someone who loves to travel, she considers herself fortunate to have built a career in the travel industry.
Varsha specializes in global travel consumer research, leading large-scale survey programs that deliver actionable insights across regions and markets. Her expertise in survey design, cross-market analysis, and rapid-turnaround reporting enables Skift Research to track shifting traveler behavior, economic signals, and demand trends with speed and clarity.
