Skift Travel Health Index

The Skift Travel Health Index is the travel industry’s benchmark for measuring sector performance and recovery trends in real time.

Regularly updated metrics helps executives, policymakers, and analysts stay ahead of shifting demand, regional trends, and the factors shaping travel’s future.

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Originally launched in May 2020 as the Skift Recovery Index, it was rebranded in early 2022 to reflect a broader, long-term view of travel industry health.

This evolution includes more indicators, expanded data partnerships, and deeper insights beyond the impact of COVID-19.

By tracking airlines, hospitality, online travel, and traveler behavior, the Index provides a comprehensive, data-driven perspective on where the industry stands, and where it’s headed.

Skift Travel Health Index: 2025 in Review

In 2025, travel matured from a post-pandemic sprint into a disciplined, value-driven market that prioritizes experiences and revenue quality over just driving volumes. As growth shifts Eastward and geopolitics redefine travel corridors, the industry’s success in 2026 will depend on its ability to remain tech-agile and price-resilient in a volatile world.