Saniya works on Skift's proprietary data products that track global travel behavior and industry health. As a lead analyst for the Skift Travel Health Index, she monitors global performance and sector-specific trends, analyzing vast datasets into strategic insights. Her work is central to Skift’s market sizing and destination intelligence, providing the industry with a data-backed view of how travel is evolving globally.
Prior to joining Skift in 2022, Saniya spent over four years in hotel operations and hospitality consulting. She previously served as a consultant at HVS, where she specialized in hotel valuations and feasibility studies, and gained foundational operational experience with Hilton. Saniya holds a Master of Science in Global Hospitality Business from École hôtelière de Lausanne (EHL).
Saniya is an expert in tracking the real-time health of the global travel industry through data-driven performance metrics. Her research focuses on transforming complex data into actionable strategic insights across all travel sectors and destinations. She specializes in market sizing, leveraging historical data alongside economic and demand trends to produce forecasts for specific regions and industry verticals.
