U.S. Traveler Trends 2025
U.S. Traveler Trends 2025
Skift Take
Americans are back on the road — guided by experiences, wooed by AI, wary of hidden fees, and booking wherever the value clicks.
Report Overview
Our latest U.S. Traveler Trends 2025 report offers a comprehensive, data-driven look at how Americans are traveling — from motivations and booking habits to accommodation choices and loyalty behaviors.
Now released annually, the report draws from a nationally representative survey of U.S. adults who traveled in 2025. It explores key themes including the rise of experience-driven travel, digital influence in trip planning, shifts in booking patterns post-pandemic, and the evolving role of loyalty programs.
The report also offers a comparative lens, drawing on insights from travelers in Europe and Asia to highlight where U.S. behaviors align or diverge globally — across booking channels, travel motivations, accommodation preferences, and more.
From AI-powered planning tools to the continued rise of vacation rentals, the report captures the changing dynamics shaping travel in 2025. It’s designed to help travel brands better understand and connect with today’s traveler — and stay ahead of what’s next.
What You'll Learn From This Report
- Traveler profile and trip behavior
- Travel planning: Channels, influence, and AI
- Booking preferences and customer experiences
- Loyalty in travel
- Activities and packaged travel
- Business travel trends
- Overall travel spend and budget outlook
- Travel values and attitudes
