Athira is a junior research analyst who conducts data-driven research on market trends and consumer insights for the travel and tourism industry. Since joining Skift in April 2024, she has been working on consumer trends research and contributing to new functionalities for the research team.
Before Skift, Athira worked as a spatial data analyst at a multinational corporation. She holds a Master's degree in Computer Applications and is passionate about uncovering meaningful insights from data.
Athira specializes in building and maintaining data workflows that power travel research, supporting teams across survey fielding, data handling, and insight generation. She plays a key role in maintaining research datasets, streamlining processes, and enabling teams to work efficiently from data collection through delivery. Proficient in identifying traveler trends and consumer behavior, she applies sentiment analysis and social listening techniques to uncover meaningful insights. She also supports the development of research reports by assisting with data validation, structuring outputs, and translating analytical findings into clear, actionable inputs for the research team.
