Robin Gilbert-Jones

Senior Research Analyst

Covers Hospitality, Sustainability, Travel Experiences

Robin has authored and contributed to a range of Skift Research reports and analysis centered on hospitality, sustainability, and travel experiences. He produces deep-dive content examining the hotel sector and ESG considerations across various travel verticals, helping travelers and industry stakeholders understand the evolving landscape of sustainable tourism.

Prior to Skift, Robin worked as a freelance travel researcher and ESG (environmental, social, governance) consultant. He also co-founded Vukani Impact Collective, an ESG and Impact consultancy. Robin holds a Master's Degree in Global and Comparative Politics from Queen Mary University of London.

Areas of Research

Robin is well versed in the sustainability trends shaping the global travel industry. His expertise in ESG frameworks and hospitality operations enables him to research and analyze the unique opportunities and challenges facing hotels, experience providers, and destinations as they navigate the transition toward more sustainable and responsible tourism practices.

A Deep Dive Into Luxury Hotels

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative emerging experiential trends.