U.S. Travel Trends Q1 2024: Exploring Day Tours and Experiences
Day tours are a common yet growing trend, highlighting the need for diverse, immersive experiences offered at competitive prices to attract customers.
Consumer Habits
How do travelers choose, shop, and book their next vacation or business trip? Skift Research uncovers the behavioral trends driving demand, from Gen Z’s mobile-first mindset to boomers’ evolving spending habits.
We analyze where travelers discover new destinations, how they budget for trips, and what influences their final booking decisions.
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Whether it’s the rise of last-minute bookings, direct channels vs. OTAs, or loyalty program engagement, our research provides data-driven insights into consumer intent and behavior.
Explore our consumer habits research to stay ahead of emerging booking trends, shifting traveler expectations, and the future of travel demand.
Tying the Knot Abroad: Market Sizing Indian Wedding Tourism
The Indian outbound travel boom is accompanied by a growing international Indian wedding market, offering lucrative opportunities across the tourism ecosystem.
Navigating Q4 2023: Analysing the Value of Travel Credit Cards in the U.S.
Younger Demographics Drive Growth in U.S. Travel Credit Card Market, Bank Brands Dominate
Skift Research Global Travel Outlook 2024
2024 will be the year that the travel industry fully transitions from catch-up to true growth above pre-pandemic levels. Without revenge travel as a tailwind we expect a more normal growth trajectory for the travel industry this year.
Exploring Gen Z and Millennial Travel Habits
Millennials and Gen Z are steering travel trends with a focus on technology, sustainability, and a quest for distinctive and meaningful experiences.
U.S. Travel Tracker: Q3 2023 Highlights
Against a backdrop of economic uncertainty, U.S. travel achieves record levels, with changing travel patterns highlighted by a decline in business trips.
The Luxury Traveler: Survey Findings
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
India on the Move: A Traveler Survey
India's distinction as the world's most populous nation resonates with a growing desire among its people to travel more.
State of Travel 2023: Travel in 250 Charts
Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.
U.S. Travel Tracker: Q2 2023 Highlights
Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.
Understanding the Chinese Traveler Post-Covid: Survey Findings and Trends
Chinese travelers are eagerly embracing new travel opportunities as restrictions ease, with a strong desire to explore their dream destinations and engage in unique cultural experiences.
U.S. Travel Tracker: Q1 2023 Highlights
Despite rising prices and economic uncertainty, many U.S. travelers seem to be ring-fencing their travel budgets from spending cuts.