The Luxury Traveler: Survey Findings
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
Consumer Habits
How do travelers choose, shop, and book their next vacation or business trip? Skift Research uncovers the behavioral trends driving demand, from Gen Z’s mobile-first mindset to boomers’ evolving spending habits.
We analyze where travelers discover new destinations, how they budget for trips, and what influences their final booking decisions.
Read more
Whether it’s the rise of last-minute bookings, direct channels vs. OTAs, or loyalty program engagement, our research provides data-driven insights into consumer intent and behavior.
Explore our consumer habits research to stay ahead of emerging booking trends, shifting traveler expectations, and the future of travel demand.
India on the Move: A Traveler Survey
India's distinction as the world's most populous nation resonates with a growing desire among its people to travel more.
State of Travel 2023: Travel in 250 Charts
Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.
U.S. Travel Tracker: Q2 2023 Highlights
Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.
Understanding the Chinese Traveler Post-Covid: Survey Findings and Trends
Chinese travelers are eagerly embracing new travel opportunities as restrictions ease, with a strong desire to explore their dream destinations and engage in unique cultural experiences.
U.S. Travel Tracker: Q1 2023 Highlights
Despite rising prices and economic uncertainty, many U.S. travelers seem to be ring-fencing their travel budgets from spending cuts.
U.S. Travel Tracker: December 2022
Increasing number of Americans have started to feel the pinch of increasing travel prices. 34 percent of Americans, 10 percentage points higher than last October, plan to decrease their spending on travel in the next 12 months.
U.S. Travel Tracker: September 2022
High season... what high season? In September, 57% of Americans traveled, 10 percentage points higher than the same time last year. The normal decline in trip participation after the summer months did not occur, highlighting how the vacation season is being stretched as demand - and prices - remain high.
U.S. Travel Tracker: July 2022 Highlights
Higher prices and concerns about the economy haven't stopped Americans from traveling. Over half of Americans traveled in July. And nearly 60 percent of them said they might travel before the summer ends.
Subscriptions and Memberships in Travel 2022
Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.
U.S. Travel Tracker: May 2022 Highlights
Nearly 47% of Americans traveled in May 2022, 6 points higher than March, signaling a strong start as we get closer to the summer season. However, anxiety about the economy reached the highest
U.S. Travel Tracker: March 2022 Highlights
Despite the spring break, 41% of Americans traveled in March 2022, little changed from January. However, it’s 5 percentage points higher than March last year, signaling a somewhat healthier start as we inch towards summer season.