Research Report

To unlock its full tourism potential, India must reimagine its image, simplify entry, elevate infrastructure, and craft compelling narratives that captivate long-haul travelers.

The ongoing live tourism boom provides compelling opportunities for hotels to maximize revenue by boosting average daily rates, extending stays, increasing guest volumes, and building long-term growth and loyalty.

Banks and credit card companies are disrupting the travel industry by launching their own booking platforms, competing with online travel agencies and gaining market share.

Economic pressures are driving budget-conscious travel in Europe, reshaping spending, boosting midscale hotels, packaged trips, and loyalty programs—brands that adapt will thrive.

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.

Luxury travel is evolving to encompass multiple experiential aspects of travel. In order to best capitalize on high demand and supply gaps, luxury hotels can differentiate themselves by broadening their offerings and embracing lucrative emerging experiential trends.

In 2024, MakeMyTrip saw double-digit revenue growth, rapid profit margin expansion, and share price growth outperforming all other major OTAs. This 40-chart factbook delves into MakeMyTrip's financials to better understand its growth trajectory in a burgeoning Indian travel market.

2024 has been a pivotal year for the global travel industry, with strong growth and evolving trends. The Travel Health Index indicates a 9% year-on-year increase in global travel performance as of November 2024.

This quarter, it seems like cautious optimism defines U.S. travel, with growing financial confidence balanced against rising costs and adjusted spending behaviors.