Articles tagged “family travel”

Families are embracing travel, fueled by multi-generational trips and increased spending confidence.

Don't panic over vacation rental rants online! Our research reveals these are growing pains, but not a sign of doom. Travelers still like vacation rentals for the space, affordability, and convenience they offer. This unique blend ensures continued popularity among travelers.

Families headed by Millennial parents are taking an ever larger share of the family travel market. To win them over, the industry needs to know what sets them apart from their generational peers.

The relative spending power of affluent Americans makes them an attractive and strategic group for travel brands to target. The results of our second annual U.S. Affluent Traveler Survey help us understand key trends when it comes to their travel preferences, attitudes, and behaviors. Segmenting further by other characteristics allows us to create a more refined consumer portrait of such a lucrative, complex, and diverse group.

Emphasizing connection with local culture and community is a great way to blanket pitch a travel brand, but "living like a local" may not be for everyone. Attitudinal data can help travel marketers understand tolerance levels for local engagement, and what your target customer actually wants out of their travel experience.

Disney’s success with its theme parks, hotels and cruise products is directly attributable to a highly-sophisticated marketing program that leverages cross-monetization of its different media businesses. It’s a case study for travel and hospitality companies on how to think and look outside of travel, when building globally successful businesses and brands.

There are over 77.5 million family households in America, with an average size of 3.26 people, and an average annual vacation spend of $3,340. It's a sizeable market and most travel memories are made with life partners, family, friends, or children when taking into account trip composition, but also during the decision-making process on where to go and what to do once there. Travel and tourism professionals should have a keen sense of modern family dynamics.