Skift Travel Health Index

The Skift Travel Health Index is the travel industry’s benchmark for measuring sector performance and recovery trends in real time.

Regularly updated metrics helps executives, policymakers, and analysts stay ahead of shifting demand, regional trends, and the factors shaping travel’s future.

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Originally launched in May 2020 as the Skift Recovery Index, it was rebranded in early 2022 to reflect a broader, long-term view of travel industry health.

This evolution includes more indicators, expanded data partnerships, and deeper insights beyond the impact of COVID-19.

By tracking airlines, hospitality, online travel, and traveler behavior, the Index provides a comprehensive, data-driven perspective on where the industry stands, and where it’s headed.

Skift Travel Health Index

Skift Travel Health Index: April 2024 Highlights

The spring travel surge and strong consumer sentiment towards travel boosted the Skift Travel Health Index to 108 in April 2024, offering a promising outlook for the travel industry. With summer travel on the horizon, the momentum of growth is expected to continue in the coming months.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: March 2024 Highlights

The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 pp. However, some countries continue to showcase robust growth, with China, Japan, and Hong Kong at the forefront with double-digit growth levels.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: February 2024 Highlights

The travel industry continues to demonstrate a positive momentum in February 2024, gaining 7% year-on-year. Asia Pacific continues to be the frontrunner but slightly reducing growth levels indicate a trend towards normalization.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: The 2024 Transition

2023 marked a significant milestone when global travel recovered and exceeded expectations, setting new benchmarks. As we move away from the COVID era, in 2024, the Skift Travel Health Index is shifting its focus to year-on-year (YoY) indexing instead of continuing to compare against 2019 levels.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: January 2024 Highlights

As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark. In January 2024, the index stands at 114, a 14-point increase from January 2023, signaling continued resilience and expansion in the industry.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: December 2023 Highlights

The Skift Travel Health Index stood at 102 in December 2023, concluding 2023 as a triumphant year for the travel industry. 2024 signals a promising comeback as the industry moves past the COVID era, navigating the “new normal,” strengthening, and settling into a stable growth trajectory.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: November 2023 Highlights

The global Travel Health Index rose to 105, continuing the trend of surpassing pre-pandemic levels and setting a new benchmark. Latin America, propelled by the Taylor Swift Eras Tour led the score, soaring to an all-time high regional index of 117 in November 2023.

Saniya Zanpure | 2 years ago

Skift Travel Health Index

Skift Travel Health Index: October 2023 Highlights

Global travel softened due to seasonality of demand in October 2023, the Skift Travel Health Index dipping to 103. Europe was impacted the most due to reduced pent-up demand and economic concerns. Despite China's Golden Week holiday, travel recovery in the country remained sluggish.

Saniya Zanpure | 3 years ago

Skift Travel Health Index

Skift Travel Health Index: September 2023 Highlights

The Skift Travel Health Index stands at 106 this month, achieving a new record high. However, there is a disparity in the performance of several countries in the Asia Pacific, suggesting that efforts to attract Chinese travelers to nations dependent on inbound tourism may be progressing at a slower pace than anticipated.

Saniya Zanpure | 3 years ago

Skift Travel Health Index

Skift Travel Health Index: August 2023 Highlights

Hong Kong is back in business. Travel performance boomed in August 2023, but talk of full recovery is still premature, as 2019 wasn't a particularly good year with widespread protests impacting travel demand in the country.

Saniya Zanpure | 3 years ago

Skift Travel Health Index

Skift Travel Health Index: July 2023 Highlights

Global travel's month-on-month performance decline in July 2023 due to seasonality of demand, mirrors the downward trend from June to July last year. Hong Kong, the only country to witness an index uptick this month, has geared up for a steady rebound as travel volumes return.

Saniya Zanpure | 3 years ago

Skift Travel Health Index

Skift Travel Health Index: June 2023 Highlights

The Skift Travel Health Index shows that all regions have recovered, but Europe's travel revival appears to be rather slow. With 17 out of 22 countries having fully recovered and Europe being a popular summer hotspot, the global travel industry has geared up for a bright summer season.

Saniya Zanpure | 3 years ago