Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Hospitality

The Great Merging in the Hotel and Rental Tech Sectors 2022

Lines between hotels, short-term rentals and other accommodation types are blurring, but we see little merging in the business-to-business tech spaces that support these sectors. This will change, but there are some major barriers to overcome first.

Wouter Geerts | 4 years ago

Hospitality

Asia Pacific Accommodation Sector Market Estimates 2022

The accommodation sector in APAC is witnessing a fast paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. However, the composition of the industry remains unclear with short-term rentals revenue share decreasing in 2022.

Varsha Arora | 4 years ago

Hospitality

Hotel Tech Benchmark: Customer Relationship Management 2022

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Saurabh Verma | 4 years ago

Hospitality

Europe Accommodation Sector Market Estimates 2022

The composition of the European accommodation sector has drastically changed over the last decade with short-term rentals gaining a substantial share. The next few years will be very crucial in shaping the sector in the region with respect to market dynamics.

Varsha Arora | 4 years ago

Airlines

Travel Loyalty Programs Deep Dive 2022

While the travel industry was on its knees, travel loyalty programs continued to grow. But the pandemic has changed the travel industry, and loyalty programs need to follow suit.

Wouter Geerts | 4 years ago

Hospitality

U.S. Accommodation Sector Market Estimates 2022

Except for the down year of Covid, the U.S. accommodation sector has been performing robustly with the short-term rental segment gaining market share. However, it is yet to be seen how the composition of the industry evolves.

Varsha Arora | 4 years ago

Hospitality

Short-Term Rentals: Asia Pacific Focus

The STR industry in APAC is at a nascent stage with promising growth prospects. It is to be seen how the STR market matures to find its demand-supply equilibrium and market leaders.

Varsha Arora | 4 years ago

Airlines

Skift Research Global Travel Outlook 2022

With 2022 on the horizon, the travel recovery has begun in earnest. Brands are competing to win returning consumers but may find that old habits and preferences have evolved.

Seth Borko, Varsha Arora, and Wouter Geerts | 4 years ago

Hospitality

The State of Hotel Payments 2021

Most hoteliers would rather not think about their payment tech, as long as it works. But payment habits are changing, and so is payment tech. Hoteliers - and hotel tech vendors and investors - will want to be on top of these changes, especially now that revenues are suppressed.

Wouter Geerts | 5 years ago

Hospitality

The U.S. Hotel Ownership Landscape in 2021

With travelers hitting the road again, it’s more important than ever for hotel owners to be agile with their businesses to ensure success. Ironically for many hoteliers that survived the pandemic, it might be the recovery that does them in.

Seth Borko | 5 years ago

Hospitality

U.S. Digital Nomad Market Analysis 2021

Digital nomadism is breaking out into the mainstream after years of being available only to a few career paths. This trend is poised to generate hundreds of millions of dollars for the travel industry, in some cases transforming rent into hospitality stays and other travel spend.

Seth Borko | 5 years ago

Hospitality

Impact of COVID-19 on the Short-Term Rental Market

Short-term or vacation rentals are being touted as the winners of the pandemic, and in many ways the sector is taking big steps to becoming mainstream. But losers are emerging, too, and the impact of the pandemic will reverberate for years to come.

Wouter Geerts | 5 years ago