Hospitality

Global Cruise Sector Market Estimates 2025

Hospitality

Global Cruise Sector Market Estimates 2025

September 2025
27 min read
Saniya Zanpure
Subscribe Purchase ($495 USD)

Skift Take

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026.

Report Overview

This report provides an in-depth analysis of the global cruise market, offering current market sizing and future growth projections. It is segmented by region (the Americas, Europe, Asia-Pacific, and other regions, which include Antarctica, the Middle East, and Africa). Revenue figures are allocated to the region based on cruise itineraries.

We break down total cruising revenue into ocean and river cruises. Ocean revenue is further split into passenger ticket sales and onboard spending, and segmented by cruise type: expedition/adventure, luxury, family, and adult-only.

We also explore key distribution trends, including direct and indirect booking channels, and online and offline platforms.

This report is a useful tool for cruise companies, investors, consultants, analysts, and regulatory boards to make decisions on future developments. It will also help stakeholders to identify demand patterns, understand consumer behavior, and develop pricing strategies.

Given the dynamic nature of the industry, the report’s shelf life is approximately 1–2 years, after which new data and insights will be required to make more accurate projections.

What You'll Learn From This Report

  • Global cruise market estimates by region from 2019 to 2026E
  • Revenue breakdown by cruise type (ocean and river)
  • Global ocean cruise market estimates by revenue segment
  • Global ocean cruise market estimates by experience type and target audience
  • Breakdown of total cruise revenue by online and offline booking channels
  • Breakdown of total cruise revenue by direct and third-party booking channels