Consumer Insights

Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.

India's distinction as the world's most populous nation resonates with a growing desire among its people to travel more.

Travel landscape undergoes reversal as solo trips decline, blended travel dips, urban travel rebounds, and work shifts to hybrid models, reflecting changing preferences.

Chinese travelers are eagerly embracing new travel opportunities as restrictions ease, with a strong desire to explore their dream destinations and engage in unique cultural experiences.

Despite rising prices and economic uncertainty, many U.S. travelers seem to be ring-fencing their travel budgets from spending cuts.

Business travel spending is unlikely to reach 2019 levels in the near future as corporations are implementing stringent travel policies and the availability of video conferencing options is expected to displace a share of business traffic.

Increasing number of Americans have started to feel the pinch of increasing travel prices. 34 percent of Americans, 10 percentage points higher than last October, plan to decrease their spending on travel in the next 12 months.

High season... what high season? In September, 57% of Americans traveled, 10 percentage points higher than the same time last year. The normal decline in trip participation after the summer months did not occur, highlighting how the vacation season is being stretched as demand - and prices - remain high.

Higher prices and concerns about the economy haven't stopped Americans from traveling. Over half of Americans traveled in July. And nearly 60 percent of them said they might travel before the summer ends.

Subscriptions are ubiquitous in nearly every industry other than travel. Why the disconnect? The time is right for building paid travel subscriptions, powered by shifts in traveler priorities and work-life flexibility. Learn how to build travel memberships by analyzing three innovative case studies in this latest research report.

Nearly 47% of Americans traveled in May 2022, 6 points higher than March, signaling a strong start as we get closer to the summer season. However, anxiety about the economy reached the highest

The metasearch wars are drawing to a close and Google is winning. The future of independent travel metasearch in the U.S. and Europe is at risk, in our view.