Skift Research Blog

The Skift Travel Health Index at 102, indicates moderate growth for the travel industry in January 2025, with the Asia-Pacific region in the lead. We anticipate this trend to continue throughout the year.

The global accommodation market, valued at $1.2 trillion in 2024, is projected to reach $1.3 trillion by 2026. Driven by increasing travel demand, the Asia-Pacific region is forecasted to overtake Europe in accommodation revenues by 2026. Despite ongoing geopolitical and regulatory challenges, we anticipate continued moderate growth for the accommodation sector.

The evolution of the low-cost business model is creating new travel markets, unlocking new customer segments and significantly expanding options for leisure travelers around the globe.

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Take our marketing operations benchmark survey and get inspired on what to improve.

Join us as we count down the most popular Skift Research Reports of 2018.

Meet the team that powers Skift Research. They produce 20+ new research reports each year with data and insights that every travel industry CMO, CTO, or digital marketer can leverage in their organization.

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As your organization plans for 2019, use Skift Research as your shortcut to the market.

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One of the biggest friction points between hotels and their distribution partners is access to customer data. 58% of independents said they were happy with the amount of data they get from their OTA partners. The chains were less happy. Over half said they were dissatisfied with their data sharing arrangement.

We continue to evolve and improve our product with the busy travel industry executive in mind. We’re digging deeper than ever before with more analyst perspective, and more data to support our forward-looking insights and conclusions. 2018 will be the year of the subscriber.