Decision Brief

Deciding on a Re-Engagement Strategy: Product-Focused or Traveler-Focused?

Most destinations’ marketing campaigns lead with what is on offer, such as price, product, or infrastructure. But the travelers who are most likely to return want to know what is on offer to them personally. Should the focus be on marketing the destination as a product, or should marketing target the traveler?

Saniya Zanpure photo
Saniya Zanpure
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