Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Consumer Habits

Defining the New Era of Wellness Tourism: Trends and Best Practices for Stakeholders

Wellness has long been an important part of the travel experience, but it has just recently exploded as a full-fledged trend. Travel industry stakeholders looking to attract wellness-minded consumers need to understand what wellness tourism means today in order to successfully find a place within it.

Meghan Carty | 7 years ago

Hospitality

A Deep Dive into OYO 2019: The World's Fastest Growing Hotel Chain

Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance.

Seth Borko | 7 years ago

Hospitality

European Union Accommodation Sector: Skift Research Estimates 2019

The European Union is the largest tourism destination in the world. Its accommodation sector is critical infrastructure supporting all of those travelers. Understand what shifts are taking place not just at the top level but also across subsectors, countries, and companies.

Seth Borko | 7 years ago

Consumer Habits

Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report

Millennials have been in the travel industry’s spotlight for years already, yet they still remain somewhat of a mystery. As they continue to gain spending power, their successor generation, Gen Z, is hot on their heels. Thinking about these generational cohorts as a global collective however, risks painting the picture with too broad a brush.

Meghan Carty | 7 years ago

Hospitality

The Short-Term Rental Ecosystem and Vendor Deep Dive 2019

The short-term rental sector is rapidly expanding, and it is not just Airbnb, Vrbo, and Booking.com that benefit from this. A growing ecosystem of property managers and B2B vendors are professionalizing the sector, while making a decent penny.

Wouter Geerts | 7 years ago

Hospitality

An Expanded View of Hotel Loyalty Tech 2019

Let’s place loyalty programs into a larger realm of technology which can improve and increase guest engagement and personalization, with all these tools working in parallel to achieve a truly loyal guest.

Wouter Geerts | 7 years ago

Hospitality

U.S. Accommodation Sector: Skift Research Estimates 2019

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

Haixia Wang | 7 years ago

Airlines

U.S. Affluent Traveler Trends 2019: Annual Survey on Travel Behavior

The spending power of U.S. Affluent Travelers makes them an attractive target market. In the third iteration of this report, we look at how their attitudes, behaviors, and values have changed or stayed the same over time, and how they vary based on income level, age, and whether or not they have children.

Meghan Carty | 7 years ago

Hospitality

The Hotel Revenue Management Landscape 2019

Revenue management is unquestionably becoming more important for hotels in an ever-more competitive market. Revenue Management Systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

Wouter Geerts | 7 years ago

Hospitality

A Deep Dive Into IHG 2019: Leading in Tech Innovation and Staying Nimble

While other hotel brand companies are focused on merger integrations and becoming asset-light, InterContinental Hotels (IHG) is emerging as a leader in hospitality tech innovation and developing itself into a nimbler, more diversified company. The company's key areas of focus are making it a smarter, better hotel company that is well-positioned no matter what the future looks like.

Rebecca Stone | 7 years ago

Airlines

U.S. Experiential Traveler Trends 2019: Annual Survey on Traveler Behavior, Motivations, and Preferences

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Meghan Carty | 7 years ago

Airlines

Venture Investment Trends and Startup Opportunities in Travel

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

Seth Borko | 7 years ago