Hospitality

The hotel industry is navigating a new era: where tech-driven efficiency meets evolving guest expectations.

Skift Research unpacks the strategies, innovations, and market forces redefining hospitality, from cloud-based tech stacks to revenue models built for flexibility.

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How are hotels balancing personalization with automation? What role does alternative lodging play in reshaping the competitive landscape? How do shifting traveler behaviors impact pricing, loyalty, and direct bookings?

Our research goes beyond headlines to deliver the data and analysis industry leaders need to adapt and grow.

With insights on market sizing, investment trends, and guest experience evolution, we help industry leaders stay ahead in a rapidly transforming industry.

Hospitality

Deep Dive Into Google's Travel Ambitions

Weighing in at three times the size of our standard reports, this expanded trends report offers exclusive insight into new Google travel products launched on November 19, 2015, as well as exclusive interviews conducted at Google's headquarters in Mountain View, California this fall. In addition, it includes industry analyst notes that are otherwise only available to clients and banks.
Dennis Schaal |
Destinations

The Changing Business of Selling Luxury Travel

Driven by shifting consumer profiles and a demand for personalized discovery, luxury travel is evolving beyond its traditional parameters. Luxe travel brands are meeting these needs by developing more nuanced options for immersive destination experiences so consumers can customize their entire travel journey.
Greg Oates |
Hospitality

The Vacation Rental Technology Ecosystem

With technology innovation and a thriving online distribution landscape, vacation rental owners are taking their businesses to new heights. Homeowners and property managers are more astute in digital marketing, by developing their own websites and managing calendars on billion-dollar distribution sites. Technology is revolutionizing the vacation rental at a multitude of touchpoints.
Jason Q. Freed |
Airlines

The Future of Wearables in Travel

As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.
Sarah Silbert |
Destinations

Building the Winter Resort of the Future

The winter travel market has been behind the curve compared to the broader travel market, but with recent investments in back-end technology and the embrace of a dynamic pricing marketplace, it is poised to leapfrog and nurture innovations that will enhance the quality of the experience.
Jerry Weinstein |
Hospitality

Content Marketing Strategies for Hospitality Brands

Over the last decade, the world’s most innovative hotels and hotel brands have developed as portals into their destinations’ local communities. To communicate that experience to guests, hotels are developing sophisticated online content marketing that positions the hotel as a character in a traveler’s journey.
Greg Oates |