U.S. Travel Tracker: May 2021 Highlights
In May, 42.% of Americans traveled, 2 percentage points higher than February 2020, before the pandemic hit. The U.S. summer vacation was off to a very promising start.
Consumer Habits
How do travelers choose, shop, and book their next vacation or business trip? Skift Research uncovers the behavioral trends driving demand, from Gen Z’s mobile-first mindset to boomers’ evolving spending habits.
We analyze where travelers discover new destinations, how they budget for trips, and what influences their final booking decisions.
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Whether it’s the rise of last-minute bookings, direct channels vs. OTAs, or loyalty program engagement, our research provides data-driven insights into consumer intent and behavior.
Explore our consumer habits research to stay ahead of emerging booking trends, shifting traveler expectations, and the future of travel demand.
U.S. Travel Tracker: March 2021 Highlights
The U.S. travel rate jumped to 35.3% in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.
Pandemic Travel: 2020 U.S. Traveler Deep Dive
Who traveled during the pandemic year? How did they book travel? Where did they stay? How did they get to their destinations? We answer these questions about U.S. travelers by analyzing our aggregated monthly travel tracker survey of 10,000 Americans.
U.S. Travel Tracker January 2021: Hope Amid Continued Hiatus
U.S. travel rate dipped to 21% in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.
EU Traveler Profile and Key Statistics: The Impact of COVID-19
The coronavirus has hit Europe hard, but the region will continue to receive accolades as the largest destination and largest source market for many years to come. Let's brush up on our understanding of European travelers, and see how COVID-19 has impacted their travel patterns.
U.S. Travel Tracker December 2020: Further Slip
The dark winter for the U.S. travel industry continued in December. Travel rate dipped to 28%, only three percentage points higher than March. However, the promise of wider-spread vaccinations and a new President seems to give the Americans confidence to travel again in 2021.
Skift Research Global Travel Outlook 2021
Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that it believes are in store for the travel industry as it begins the long uphill climb to recovery next year.
U.S. Travel Tracker November 2020: Travel’s Dark Winter
In November, 32% of Americans traveled, wiping out all the slow gains since May. With raging new COVID cases across the country, this bleak travel number might actually be too high to help control the virus spread.
U.S. Travel Tracker October 2020: Slow Climb Continues
In October, 37.8% of Americans traveled, marking the smallest monthly increase since reaching the low point in April. Will the changing course of the pandemic, with a new President and possible vaccine, give the U.S. travel industry a much-needed boost in the coming months?
U.S. Travel Tracker September 2020: Onset of Fall Travel
Labor Day weekend didn’t provide a much-needed boost for the U.S travel sector. In September, 37% of Americans traveled, barely one percentage point higher than in August. The path of travel recovery ahead might be even rockier with summer vacation officially behind us.
U.S. Travel Tracker August 2020: Consumer Confidence Holding Strong
Summer was near the end and while still high, the number of new COVID cases declined substantially from the peak of July. Yet, the travel rate did not go up along this track. In August, 36% of Americans traveled, only one percentage point higher than in July.
U.S. Travel Tracker July 2020: Summer Vacation Main Driver Despite New Case Surge
Despite rising new COVID cases, 35% of Americans traveled in July. But most are not taking their typical summer vacations.