Latest Research

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.

Hotels are promoting and engaging their local communities and partnering with a growing array of local independent businesses in an effort to create more options for travelers seeking “authentic” experiences.

In this study, we look at what silent travelers are doing, where they are going, and how they are getting there. What can brands do to reach them in-trip and at-destination? This report dives into demographics, travel trends, and best practices for seeking the often younger, tech-savvy, and business/leisure-combining travel consumer.

As consumers increasingly embrace wearables, those in the travel and hospitality industry are turning to this hardware to reach and engage their audience, and improve the customer experience. From technology that lets guests unlock their rooms to boarding passes displayed on your wrist, wearables are becoming an important part of the traveler’s journey.

Staying fit and eating well on the road is important to a growing number of travelers, causing airports, hotels and spas to create better options for those seeking to integrate healthy habits into their journeys.

Driven by consumer demand for connectivity and convenience, hotels that prioritize technology are banking on in-room features that provide a return on innovation.