Latest Research

Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?

An in-depth look at how companies in the travel and hospitality industries can leverage mobile applications to better serve their customers and grow their businesses.

Weighing in at three times the size of our standard reports, this expanded trends report offers exclusive insight into new Google travel products launched on November 19, 2015, as well as exclusive interviews conducted at Google's headquarters in Mountain View, California this fall. In addition, it includes industry analyst notes that are otherwise only available to clients and banks.

An in-depth look at the trends that are driving booking via smartphones and tablets, the challenges holding the market back, and strategies for businesses in the travel and hospitality industries.

The travel industry is looking closely at how hotels tackle the project of closing the conversion loop more often — generating higher returns — by paying attention to how reviews can augment direct-channel bookings and how online reputation management can impact marketing and operations best practices, online and onsite.

A handful of major disruptive companies in travel and hospitality are enjoying sky-high valuations as they secure late-round funding, while an ever-increasing number of newer startups are vying for investment capital as they target more specific markets. Learn about the trends that are driving venture funding in travel, and what startups need to know as they vie to secure the capital necessary for their growth.