As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and renewed attention to content can drive direct-channel conversions - sparing airlines steep third-party fees while growing loyalty and market share among new and existing segments of their consumer base.
This report is built for teams, not individuals.
Skift Research subscriptions now cover your entire team, so everyone — from strategy to ops to the C-suite — is working off the same data. Get in touch and we'll set up the right access for your group.
